Better late than never:
The Prostate Cancer Charity’s first TV commercial was screened on Saturday night during the coverage of the Tour of Britain highlights on ITV4.
The ad has been developed to help raise awareness of prostate cancer and of The Prostate Cancer Charity’s Helpline which people can contact for information and support. The Charity is extremely happy to have this opportunity, as part of the Tour of Britain partnership, to raise awareness with such a large, well-suited audience. The ITV4 programme is watched by over 300,000 people - mainly men over 40.
BBC sports presenter (former Sheffield Wednesday striker) Mark Bright lent his voice to the advert which uses a ‘stick-man’ to simplify the complexity of the issues surrounding prostate cancer and to help lighten the subject so that men feel comfortable considering and talking about prostate cancer. We certainly hope that it will encourage anyone out there with any concerns to come forward and get in touch with The Prostate Cancer Charity.
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