UK-Special supplement in The Times

Sorry,a bit late.

29 October 2009
Special supplement in The Times highlights prostate cancer

For the second year running Raconteur Media has produced a special supplement, in collaboration with The Prostate Cancer Charity, to help to raise awareness of the disease.

The 16-page supplement, which was distributed in The Times newspaper today (Wednesday 29 October) focused on all aspects of prostate cancer, from research to treatment options and personal testimonies on the emotional impact of the disease.

Released almost one year on from the inaugural supplement, which was distributed to 1.8 million people, the publication coincides with the launch of Movember campaign, the global sponsored moustache-growing event, which raises awareness of men’s health issues and raises money for The Prostate Cancer Charity in the UK.

Max Clifford, a keen and much-valued Ambassador of The Prostate Cancer Charity, was interviewed for the supplement, speaking of his personal experiences of prostate cancer, as well as his desire to raise awareness of men’s right to ask their GP for a PSA test.
Max, who was diagnosed with prostate cancer in December 2007, said: “What I find is that men die of embarrassment. They don’t talk about these things. This kind of cancer affects more men in the UK than any other and for that reason alone all men should be aware that they have a right to have a PSA test.”

Andy and Joanne Christie, supporters of the Charity, have also spoken about their experience with the disease, sharing valuable insights into how a couple can face a diagnosis of prostate cancer together.

Funded solely by advertising, the independent publication written by leading health journalist, Roger Dobson, also featured a host of experts on prostate cancer discussing issues surrounding the disease.

John Neate, Chief Executive of The Prostate Cancer Charity, said: “People are becoming increasingly aware of prostate cancer. They are often shocked at the scale of the disease and there is growing momentum in challenging the inequity surrounding the disease. As such, prostate cancer is finally on the agenda, but this is no time for complacency. We must continue and intensify our fight against prostate cancer – through research, support, infromation and campaigning – until we ultimately win this war. It has been fabulous working with Raconteur for the second year running to help spread awareness of prostate cancer.”

Henrik Kanekrans, of Raconteur Media, said: “The second-year of our partnership with The Prostate Cancer Charity has been highly successful, and the collaboration between our organisations has resulted in a professional and substantial supplement of which we can all be proud. The profile of prostate cancer is on the rise, and the supplement offers information and support options for men and their families who might need it.”

The supplement has already generated a wealth of calls to the Charity’s Helpline from men and women wanting to know more about prostate cancer.

Special supplement in The Times highlights prostate cancer

The Times Supplement