M&S celebrities design pants for PC Awareness Month

M&S

For the 5th year running Marks and Spencer are supporting Prostate Cancer Awareness Month and aim to make 2011 even bigger and better than ever. Throughout March stores will be organising a range of activities to raise money and awareness for the Charity.

This year, M&S have teamed up with celebrities Jamie Redknapp, Adrian Chiles, Ben Shephard, Les Ferdinand, Jason Leonard and Jimmy White who have designed a range of men's underwear - with all profits going to the Charity.

The pants are on sale in selected stores throughout March.

Charity pin badges, trolley tokens and bottle openers are also on sale - do show youre support and but one of these products. The money raised will help make a real difference to men's lives across the UK.



And it's not just M&S who are involved. This year a host of corporate partners are helping us raise awareness and money:

• Betfair is utilising it's links with the sporting community. A promo film featuring Betfair's partner and Champion Trainer Paul Nicholls and co-founder Andrew Black will be screened at the Cheltenham festival. Journalists and staff at Cheltenham will all wear blue ties and pin badges to spread the word.


• BlackRock's in-house cafe will be selling all things blue - from blueberry muffins to blue men pin badges.


•Keyline Builders Merchants are donating 5% of 4trade products sales to the Charity. Every store across the country has also been sent a fundrasing pack and are set to raise money by Doing Blue, along with putting up posters and handing out leaflets.

•Greenwoods Menswear are selling pin badges and trolley tokens and donating the profits of hangers and carrier bags to the Charity.


•Alliance Healthcare drivers will be wearing our "I'm aware" badges with pride targeting their 6,500 pharmaceutical customers.


• Man Group is holding a chocolate themed fundraising campaign, selling blue cakes, displaying posters and stickers and running an 'I'm aware' photo competition.



•Pirtek UK is promoting awareness month on its website, displaying posters and encouraging all staff to Do Blue.



• Stockshop is doing Blue with in-store promotions, staff dressing up in blue, baking blue cakes and selling our Charity pin badges.


We couldn't make Prostate Cancer Awareness Month a success without the continued support and commitment of our Corporate Partners.

Corporate Partners